Institute of Business, Accountancy, and Tourism

The Institute of Business, Accountancy, and Tourism (IBAT) stands as a pillar of academic excellence and professional development, dedicated to nurturing a diverse community of dynamic business leaders, astute accounting professionals, and tourism industry experts. Rooted in a commitment to academic rigor, experiential learning, and global perspectives, IBAT catalyzes fostering entrepreneurial spirit, financial acumen, and a profound understanding of the intricacies of the tourism sector. By providing a comprehensive and industry-relevant curriculum, fostering experiential learning, and promoting a culture of integrity and innovation, IBAT is committed to preparing individuals to excel in a competitive global landscape and make a positive impact in their respective fields.

Bachelor of Science in Business Administration

• Major in Marketing Management 
• Major in Human Resource Management and Development

Discover your path to success with Diliman College's Bachelor of Science in Business Administration (BSBA) program, a comprehensive course designed to shape the next generation of business leaders. The program offers two key specializations: Human Resource Development Management (HRDM) and Marketing Management (MM). These tracks are tailored to equip students with the skills, knowledge, and practical experience needed to excel in today's competitive business landscape.

In the HRDM specialization, students learn the intricacies of talent management, employee relations, organizational behavior, and strategic HR planning—essential skills for fostering a productive workforce in any organization. Meanwhile, the Marketing Management specialization provides in-depth knowledge of market research, consumer behavior, digital marketing, and brand management, giving students the tools to develop impactful marketing strategies and lead business growth.

The BSBA program is further distinguished by its esteemed faculty, led by Dr. Armando T. Laguimun, the Dean of the College of Business. Dr. Laguimun is a highly respected professional marketer and a Go Negosyo guru, known for his expertise in entrepreneurship and business development. His leadership, combined with the faculty's industry experience, ensures that students receive high-quality education rooted in both academic theory and real-world business practices.

By choosing Diliman College, students are not only preparing themselves for successful careers in business but also gaining access to a network of mentors and industry connections that can pave the way for future opportunities.